LumaRep Inc.

Integrity — Trust — Service

Representing Lighting Manufacturers in the Manitoba and Northwestern Ontario Markets.

About Us

Our Roots

Our story in this industry goes back to 1997, when we first began serving the Manitoba and Northwestern Ontario markets under the name Handford Marketing. Over the decades, we built a reputation for reliability, honesty and deep product knowledge that our customers and vendor partners came to count on. In 2022, Tim and Brittany Gietz took over the business and rebranded as LumaRep Inc., carrying that same trusted legacy forward under a new name. Tim brings over 15 years of hands-on experience in this territory — relationships, market knowledge, and a genuine passion for the lighting industry that you simply can't replicate overnight.

Our Philosophy

Our core philosophy is the Golden Rule: treat others as you would like to be treated. We believe that business is ultimately done by people dealing with people and that the quality of those relationships determines everything. That belief shapes how we show up every single day, whether we're working through a tight project deadline with a customer, supporting a vendor partner with market feedback, or simply picking up the phone when someone needs an answer. Integrity, trust, and service aren't just words on our wall — they're the standard we hold ourselves to in every interaction, with every person, every time.

Why Choose Us

When you work with LumaRep, you're not just another account — you're a partner. For our customers, that means a team that takes the time to understand your project, your timeline, and your goals, then goes to bat to get you the right product at the right price. For our vendor partners, it means a rep agency that represents your brand with pride, communicates honestly, and builds the kind of long-term relationships that drive consistent, sustainable growth. In a market built on trust, we believe the strongest business tool we have is simply doing right by the people we work with.